time：Tue Mar 29 2022 21:08:09 GMT+0800 (China Standard Time)
Demand in various industries picks up as scheduled, and small household appliances continue to lead the way with high growth
Industry wind vane: small household appliances grow rapidly, and kitchen appliances have the most obvious month-on-month improvement
Small household appliances industry: the industry's high boom growth continues. Leading brands performed well. Affected by the epidemic, consumer demand for health, cleaning and kitchen cooking continued to release. In Q2, the small household appliance industry continued the rapid growth trend in the previous period, and online sales increased by 43% year-on-year. In terms of volume and price, the frequent online promotions in Q2 drove the industry's sales volume to increase by 43%, and the unit price of customers remained flat year-on-year. In terms of brands, Xiaoxiong (+67%): As a leader in innovative and emerging small home appliances, the company has benefited from a variety of products such as electric lunch boxes and electric baking pans during the epidemic. At the same time, it has rich experience in online operations, and its revenue growth accelerated significantly in Q2. Zhen 3lpet; Midea (+55%): The company benefits from the synergistic advantages of all categories and actively embraces new retail, and the increase in volume and price drives revenue growth; Supor (+38%): The limited production capacity in the early stage is gradually restored, and the Q2 online The growth rate continues to pick up; Mofei (+116%) and Joyoung (+46%) have rich product categories and outstanding sales and operation capabilities. The substantial increase in Q2 sales volume drives the continued rapid growth of revenue.
